How to Build Backlinks: 8 Tactics to Get More Traffic to Your Site
Building a website that stands out in terms of UI and UX and having a great team ready to execute is only the beginning. To truly succeed, you need to optimize your SEO and earn backlinks to increase your website's visibility and ranking on Google's search engine results page (SERP).
Backlinks are an important ranking factor in Google's search algorithm, and having high-quality backlinks can significantly improve your website's search ranking. But what exactly are backlinks, and how can you get them?
Backlinks, also known as inbound links, are hyperlinks from another website to your website. They are a vote of confidence for a site's relevance and quality, and they tell Google that the linking site trusts your content.
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There are several ways to build high-quality backlinks, including:
- Writing guest posts for other websites in your industry or niche. This not only earns you a backlink but also exposes your brand to a new audience.
- Creating shareable infographics and other visuals that provide value and encourage backlink building.
- Answering questions for content writers and journalists through sites like HARO, Help a B2B Writer, or Terkel.
- Getting featured in well-known news websites like TechCrunch, WSJ, or NYTimes.
- Listing your product on app directories like Webflow, Shopify, or Zapier.
- Using the Skyscraper Technique, which involves creating better content than what's already out there and promoting it to the right people.
It's important to note that not all backlinks are created equal. Dofollow backlinks pass along link equity and are the most valuable, while nofollow links don't pass along link equity but can still help with SEO. Domain authority is also an important factor, as it reflects a website's performance on SERPs. Aim for high-quality backlinks from websites with a high domain authority to improve your website's search ranking.
In conclusion, building backlinks is a crucial part of SEO and can significantly improve your website's visibility and ranking on Google's SERP. By understanding what backlinks are and how to earn high-quality backlinks, you can take your website to the next level and attract more customers.
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